(02/10) Website concept, 2026
Lucent Dental
Gentle hands, brilliant smiles, and a site that’s calm by design.
A Spinta concept. A complete site, designed and built in-house to show what we’d make for a dental practice. It isn’t a client commission, and any reviews, prices or figures in it are samples.
(01) The idea
A website concept for a private dental practice that wants a nervous patient to feel calm before they’ve even walked in.
(02)
The challenge
Dental websites tend to fall into two camps: clinical and cold, or cheap and cluttered. Neither helps the patient who has put off booking for a year.
Private patients also want to know what things cost before they call. A practice’s site has to show every treatment and fee plainly, follow the GDC’s rules on advertising, and still make booking feel like the easy part.
(03)
What we did
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01
Art direction
A calm, premium look, with a porcelain tooth on a silver stand, lit for the first screen.
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02
Web design
Treatments, results, the clinic and the team, each given room to breathe.
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03
Development
A fast, accessible build, written by hand and tuned for a phone.
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04
Booking
The treatment, a time and your details, in a few steps on the page.
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05
Compliance
Fees and complaints pages, and the details the GDC asks a dental site to show.
(04)
The site
(05)
The approach
Calm was the brief we set ourselves, so the page breathes: soft light, generous space and one thing at a time.
Treatments travel through the frame as you scroll, each landing with its details beside it. Results sit side by side to compare. The journey, from first hello to final smile, is laid out step by step, so nothing about a first visit is a surprise.
Booking happens on the page, in a few steps, without a phone call.
Built with
- HTML, CSS and JavaScriptWritten by hand. No page builder, no theme, nothing to slow it down.
- GSAP and ScrollTriggerThe motion, tied to the scroll and timed to the page.
- LenisSmooth scrolling, tuned to the pace of the page.
(06)
What we built
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01
A studio-lit first screen
A porcelain tooth on a silver stand, rendered for the site, with LUCENT rising from behind it.
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02
Treatments, one at a time
Each treatment a card that travels through the frame with the scroll, its details beside it as it lands.
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03
Before and after
Results to compare for yourself, treatment by treatment.
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04
The team and the journey
Who you’ll see, and every step from first hello to final smile.
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05
Booking in a few steps
The treatment, a time and your details, without leaving the page.
(07)
Under the hood
- Designed and built from scratch
- Cookie consent (UK GDPR and PECR)
- Privacy, cookie, terms and accessibility pages
- Structured data for search engines and AI assistants
- Security headers on every page
- Reduced motion respected
- Fees and complaints pages
Run a dental practice? This is the standard we’d start yours from. Tell us what you need, and you’ll get a fixed price and a date within 24 to 48 hours.
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