(03/10) Our own product, 2026
Fitevolve
Training, food and progress. Built for the session, not the feed.
(01) Overview
An iOS app we designed, built and shipped to the App Store. Training, food and progress, built for the session, not the feed.
(02)
The challenge
Fitness apps are loud: streaks, feeds and plans you abandon by week three. The problem wasn’t another feature list. It was making something people would actually open after they train, without turning any of it into a social product.
Capture has to happen between sets, one-handed, in a noisy gym, and food, weight and personal bests have to be as quick. If the day has to be pieced together on the sofa, the data is already a lie. Everything else sits on that.
(03)
What we did
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01
Product design
Information architecture, one-handed flows and a visual system quiet enough to use mid-session.
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02
iOS development
Cloud sync, subscriptions and offline capture, structured so the log stays readable as it grows.
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03
Motion
Transitions that confirm an action without turning a training log into a showreel.
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04
App Store release
Metadata, screenshots, review notes and submission, handled in-house so it actually shipped.
(04)
Inside the app
(05)
The approach
We designed Fitevolve around the gap between sets: loads, notes, meals and weight in a hierarchy you can hit without looking down for long. Calm type, no feed, no streaks.
Progress is a history you can read over months: charts for the work, not vanity numbers. Onboarding ends at the first session, not in an account maze.
Signing, screenshots, review notes and submission were part of the build. The app is on the store because we treated that work as product, not a panic at the end.
(06)
What we built
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01
Sessions
Loads, notes and movements, ready to fill in between sets.
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02
Food and meals
Food logging and meal rotation, kept as quick as the session itself.
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03
Weight and personal bests
Bodyweight and PBs next to the work, in the same app.
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04
Progress history
A record you can read over months. No feed. No streak.
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05
The App Store release
Signing, screenshots, review notes and submission, handled as part of the build.
(07)
In numbers
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600+
Users
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4M+
TikTok views across the app’s channels
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Live
On the App Store
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