(08/10) Website concept, 2026
Island Gym
Train harder.
A Spinta concept. A complete site, designed and built in-house to show what we’d make for a gym. It isn’t a client commission, and any reviews, prices or figures in it are samples.
(01) The idea
A website concept for an independent gym that sounds like the gym: loud, direct and built around the floor.
(02)
The challenge
Independent gyms compete with chains that have big budgets and slick apps. What they have instead is a better floor, better coaches and no nonsense, and their sites rarely say so.
People also want the price before they visit. Hiding memberships behind a contact form sends them to the chain down the road.
(03)
What we did
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01
Web design
Orange and black, big type and the floor front and centre.
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02
Development
A fast, accessible build, written by hand and tuned for a phone.
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03
Pricing page
Every membership and its price, on the home page and on a page of its own.
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04
Free day pass
One short form to claim a first day on the house.
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05
SEO
Local search, structured data and the legal pages, built in.
(04)
The site
(05)
The approach
TRAIN HARDER, in orange and black, is the first thing you see, and the rest of the site keeps that voice.
The floor gets the most room, zone by zone, because the floor is the whole point. Memberships are priced up front, with a full pricing page behind them, then the classes and the coaches who run them.
Everything leads to one offer: a free day pass, claimed with a short form.
Built with
- HTML, CSS and JavaScriptWritten by hand. No page builder, no theme, nothing to slow it down.
- GSAP and ScrollTriggerThe motion, tied to the scroll and timed to the page.
(06)
What we built
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01
A first screen that shouts
TRAIN HARDER in orange and black, the way the gym sounds.
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02
The floor
The kit, zone by zone, because the floor is the whole point.
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03
Memberships, priced up front
Every option and price on the page, with a full pricing page behind it.
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04
Classes and coaches
Yoga, boxing, breathwork and pilates, and the people who run them.
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05
A free day pass
One short form to claim a first day on the house.
(07)
Under the hood
- Designed and built from scratch
- Cookie consent (UK GDPR and PECR)
- Privacy, cookie, terms and accessibility pages
- Structured data for search engines and AI assistants
- Security headers on every page
- Reduced motion respected
- A pricing page of its own
Run a gym? This is the standard we’d start yours from. Tell us what you need, and you’ll get a fixed price and a date within 24 to 48 hours.
Start your project
