Four months for a five-page site is not craft. It is calendar. Most of that time is waiting for feedback, waiting for copy, waiting for someone who is "the brand person" to come back from leave.
Here is a timeline that matches how the work actually happens when one studio designs and builds the thing.
Two weeks is a real number#
For a small marketing site (home, work, about, contact, maybe a services page) two weeks is honest if you show up. Day one is the sitemap and the offer. The middle is design and build overlapping, not a relay race.
14
days to launch, when copy is ready
We put that number on the pricing page because hiding it helps nobody.
Where timelines actually go to die#
Copy. Photography. "Can we just add a shop." A second round of "the team had some thoughts" that undoes the first round.
If more than three people can block a page, the site will not ship this quarter. Decide who signs off before kickoff.
- One owner for the words
- One owner for sign-off
- A freeze date after which new pages wait until v2
- Real photos or a clear plan to get them
A website does not take four months to build. It takes four months to get permission.
What a week-by-week looks like#
Week one: sitemap, wire, first visual pass, stack stood up. Week two: content in, forms tested, domain, launch. Anything bigger than that is a different job: an app, a portal, a rebuild of three brands at once.
Apps and shops are a different clock#
A brochure site and a product are not the same sentence. Apps need decisions about accounts, data and stores. Shops need catalogue, payments and the boring fulfilment questions. Those take longer. They should. Pretending otherwise is how you get a pretty homepage and an empty basket.
Ask for the timeline with a date you can hold us to. We publish ours.
What you should expect from us#
A date, a price, and one person to talk to. Not a status deck. Not a four-month "discovery phase" that rediscovers you sell windows.
